My story
The woman behind
the movement.
I am Lindsey T. Evans — Empowerment Speaker, Business Strategist, Certified Profit First Professional, author, and the founder of The Heels 2 Sneakers Company. I have spent 25+ years in boardrooms, on stages, and in the weeds of building businesses — mine and other people's.
What most people do not know is that I built a lot of that while my brain was working against the rules. I am an introvert living with ADHD, Major Depressive Disorder, and General Anxiety Disorder. Which means I hyperfocused on the wrong things, lost track of time, battled days where getting out of bed felt like the hardest thing I would do, and managed the constant hum of anxiety underneath everything. But I leaned into getting help. I sought it out. It has been a journey — not easy, not linear, but well worth every step of it. And I still showed up. Every time. That is not a superpower. That is survival — real, daily, unglamorous survival. And I am done pretending otherwise. I talk about it because the woman sitting across from me in a coaching session deserves to know that the person helping her build her business has also had to do the hard work of getting out of her own way. Seeking help was one of the best decisions I ever made. And I want every woman in this community to know that doing the same is not weakness — it is wisdom.
"I built businesses, led organizations, and stood on stages — and my ADHD brain did all of it while also hyperfocusing on the wrong thing, losing track of time, and still somehow showing up. That's the part nobody talks about. I do."
— Lindsey T. EvansThe real cost of ambition is something women carry in silence. The exhaustion. The mental load. The guilt of wanting more when you already have so much. The loneliness of being the most capable person in a room that still will not fully let you in. I have lived all of it. And I talk about all of it — because the woman who needs to hear it most is usually the one pretending she is fine.
I built The Heels 2 Sneakers Company for her. For the woman who shows up in heels in the boardroom, has her meeting, gets her instructions, and then laces up her sneakers to go get it done. She is brilliant, capable, and carrying more than anyone sees. This community was built so she would feel seen, valued, and never alone.
My work sits at the intersection of three things I believe every woman entrepreneur deserves: a business that is actually profitable, money she understands and controls, and a community that holds space for the real cost of building it all. That is not a tagline. That is what I show up to do every single day.