Services | The Heels 2 Sneakers Company

Work with Lindsey

Let's build something
that works for you.

Whether you need financial clarity, business strategy, or coaching that actually moves the needle — there is a way for us to work together. It all starts with a free 15-minute strategy call.

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The woman who shows up
in heels and laces up
to get it done.

You are running a business, managing a team, showing up for your family, and still somehow finding time to dream bigger. You do not need someone to tell you to work harder. You need someone to help you work smarter — and to finally get your money right.

  • You are a woman entrepreneur at any stage — startup, growing, or scaling
  • You are profitable on paper but unclear on where your money is actually going
  • You need a strategic partner, not just a vendor or a coach who recites frameworks
  • You are tired of being the smartest person in the room with no one to think with
  • You want someone who will tell you the truth about your business — with love

"Building businesses that serve their owners, not the other way around."

Lindsey T. Evans Your Savvy SheEO · Certified Profit First Professional

Four ways we can
work together.

Every engagement starts with a free 15-minute strategy call so we can find the right fit for where you are right now.

🎯

Coaching

Business Coaching

For the woman ready to build with strategy, support, and accountability.

Business coaching at The Heels 2 Sneakers Company is not about motivational speeches and generic action plans. It is about sitting down with someone who has built businesses, navigated real challenges, and will tell you the honest truth about what needs to change.

Available as 1:1 intensive coaching or as part of the Group Business Coaching Cohort — a 12-session program designed to help women entrepreneurs build momentum, accountability, and community all at once.

Whether you need focused 1:1 attention or the energy of a group that is all moving in the same direction, there is a coaching option built for you.

What is included

  • 1:1 Business Coaching — 12 sessions over 3 months
  • Group Business Coaching Cohort — 12 sessions, small group format
  • Customized business growth strategy
  • Session worksheets and action plans
  • Accountability check-ins between sessions
  • Access to the H2S community and resources
  • Email support throughout the engagement
📊

Advisory

Fractional CFO Advisory

Senior financial leadership for growing businesses — without the full-time price tag.

You have built something real. Now it is time for your finances to reflect that. A Fractional CFO gives you the strategic financial leadership your business needs to grow intentionally — without the overhead of a full-time hire.

As your Fractional CFO, Lindsey goes beyond bookkeeping and tax prep. She becomes a strategic partner in your financial future — helping you understand your numbers, build forecasts, manage cash flow, and make decisions from a position of clarity and confidence.

Designed for women-owned businesses generating revenue and ready to build the financial infrastructure for the next level of growth.

What is included

  • Monthly financial strategy sessions
  • Cash flow forecasting and management
  • Financial reporting and analysis
  • Budget development and monitoring
  • KPI identification and tracking
  • Pricing and profitability analysis
  • Strategic advisory as your business scales
💰

Advisory

Profit First Advisory

Stop wondering where your money went. Start keeping more of what you make.

The Profit First system flips the traditional accounting formula — instead of Sales minus Expenses equals Profit, it becomes Sales minus Profit equals Expenses. You pay yourself first, every single time, and you run your business on what is left.

As a Certified Profit First Professional, Lindsey guides you through implementing and sustaining this system in your business — tailored to your industry, your revenue, and your goals. No guesswork. No wondering. Just a clear, repeatable system that puts profit at the center of every decision.

If you have been in business and still do not feel financially stable, Profit First is where you start.

What is included

  • Full Profit First assessment and implementation
  • Custom allocation percentages for your business
  • Bank account setup and structure guidance
  • Ongoing Profit First advisory and quarterly reviews
  • Integration with your existing bookkeeping system
  • Guided by a Certified Profit First Professional
🤝

Consulting

Business Consulting

Real strategy for real problems. Practical, honest, and built for where you are.

Sometimes you do not need ongoing coaching or a full CFO engagement. You need someone to look at your business with fresh eyes, tell you what is working and what is not, and help you build a concrete plan to move forward.

Business consulting engagements are designed for women entrepreneurs who need focused, expert guidance on a specific challenge — whether that is operational structure, revenue strategy, systems and processes, or preparing for the next stage of growth.

No fluff. No corporate frameworks that do not apply to your reality. Just clear, actionable strategy from someone who has been in the boardroom and in the trenches.

What is included

  • Business assessment and gap analysis
  • Strategic planning and roadmap development
  • Operational systems review and recommendations
  • Revenue strategy and growth planning
  • Project-based or retainer engagements available
  • Written deliverables and action plan

Which service is right for you?

Not sure where to start? Use this as a quick guide — or just book the free strategy call and we will figure it out together.

She wants to grow her business with structure and support

Business Coaching

You have a business but you need accountability, strategy, and someone in your corner who will push you and support you in equal measure. 1:1 or group format available.

Business Coaching →

She needs a financial partner as she scales

Fractional CFO Advisory

Your business has grown past the point where basic bookkeeping is enough. You need strategic financial leadership — forecasts, KPIs, cash flow management — but not a full-time CFO.

Fractional CFO Advisory →

She has a specific challenge she needs to solve now

Business Consulting

You need focused, expert eyes on a specific problem — not an ongoing engagement. A clear deliverable, a concrete action plan, and someone who will give you the truth.

Business Consulting →

Still not sure? That is exactly what the strategy call is for.

Get Your Free 15-Min Strategy Call

Four steps from here to there.

01

Book your free strategy call

A free 15-minute call to talk through where you are, what you need, and which service is the right fit.

02

We build your plan

Once we agree on the right engagement, we map out your goals, timeline, and what success looks like for you specifically.

03

We do the work together

Real sessions, real strategy, real accountability. No fluff, no generic advice — just focused work on your actual business.

04

You level up

Clearer finances, stronger strategy, and a business that is finally starting to work for you instead of the other way around.

Your business deserves a
strategy that actually works.

Every engagement starts with a free 15-minute strategy call. No pressure. No pitch. Just an honest conversation about your business and where you want to go.

Free 15-minute consultation · No pressure · Just clarity

Get Your Free Strategy Call

Free 15-minute consultation  ·  No pressure  ·  Just clarity